Wednesday, September 8, 2010

Kill the Packaging!

I love this effort by Amazon to change how things are packaged. This move from packaging designed as a theft deterrent for on premise sales to more user-friendly packaging designed to improve the customer experience when actually trying to get products out of the box is bound to be environmentally friendly, as AllpakTrojan discovered:
the environmental benefit was significant: the square footage of material used was much smaller, and the cardboard was recycled and recyclable.

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