Monday, June 20, 2011

Pandora Sucks?

The Big Picture, a normally good source of information, recently posted this guest rant about how Pandora sucks:
Analysts have noted this. Pandora’s lack of scalability, its huge rights payments.
But what analysts have not drilled down upon is the service itself.
It just doesn’t work.
People become infatuated with new technology. They love to check things out and tell others about them. Isn’t that the key to making a YouTube clip go viral? But just because you’ve got millions of views that does not mean you’re rich. Or that you can replicate your success. It just means that for a moment everybody got excited about you.
For a moment, everybody got excited about Pandora. It was so easy to use. But did it satiate? Was it satisfying?
If music radio is to survive, and that’s doubtful, it’s all about curation. Serving up music you want to hear. Pandora fails at this. Despite the vaunted Genome, just too many suggestions are tuneouts, some positively dumbfounding. Do you really expect people to sit for this, pay for it with their cash or time in a world where people only want the best and have no time to waste?
In other words, the future of listening to music, of breaking acts, of exhibition, is not Pandora.
...Investors expect that in the future people will pay to listen to crap. Huh?
The future of music exhibition does not revolve around algorithms but people. It’s about personalities, cults, built around the deejay. Which is why all radio research is flawed. Radio is not about the tracks as much as the trust. Is the deejay my friend? We hang with imperfect friends, we’ll listen to a song on their recommendation that we may not initially like because we like THEM! We don’t really like Pandora. There’s nothing there other than a bunch of wanna get rich suits.
I'm not really sure what to make of this. Does he think that all of the people out there using and loving Pandora are idiots? I suspect not; I think his rant is from the perspective of an investor and fueled by his doubts that Pandora will ever make any money. I don't pretend to have any opinion about this. All I know is that despite the absence of a "live DJ" Pandora has introduced me to new music that I never would have heard otherwise. In fact, Kelly's present of a Pandora One subscription for Xmas last year was probably the best present I received. You really just have to know how to manipulate the likes and dislike feature to get a really good playlist and/or just keep creating new playlists.
I'm now inspired to post about all of the good new music i've found by using Pandora. Look for that shortly.

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