...check out Kevin Kelly's essay "1000 True Fans." In it, he posits that this should be the goal of any creative (musicians, writers, artists) in the digital age. He defines a "True Fan" as somebody who is willing to spend $100 a year on your output (CDs, merchandise, print-on-demand publishing, live appearances, etc). Any creative who can reach that point (and really, it's not that difficult -- most of the creatives I know have managed to reach the 300-400 True Fan stage without really trying at all) has an annual income of $100,000 -- a comfortable living by any standard.
I know that, for me, having access to Kilbey's daily thoughts has made me much more obsessive about The Church than I was before (no mean feat!), causing me to buy more of their stuff...
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