Is it Red or White?

The Dish has a fascinating account of how blind taste tests of wine showed that people not only couldn't tell the difference between cheap and expensive wine, but also between red and white:

The next day, Brochet invited the wine experts back for another tasting. This time, however, he dyed the white wine with red food coloring, so that it looked as if they were tasting two red wines. The trick worked. The experts described the dyed white wine with the language typically used to describe red wines. The peaches and honey tasted like black currants

.